In today’s world there is an endless supply of large corporations monopolizing the world market, taking advantage of vulnerable populations, paying employees as little as possible, and damaging the environment through careless manufacturing processes.

The apparel industry especially is well known for its less than ethical practices. Fast fashion has brought about a plethora of stories about sweatshops, child labor, and waste. While things have gotten better in recent years, much of the clothing in stores today has unknown origins, which likely means the story isn’t pretty.

There are also unethical practices hiding in places we may not think to consider. For example, at the beginning of the crypto-currency boom, few people suspected its unsustainable energy usage. Now we know that there are ways to do digital activities right, and many, many ways to do it wrong.

Kwindie seeks to oppose these issues by forming the foundation of its systems on strong values, rather than a “profit at all costs” mentality.