Branding is important.
Your brand is your first impression; your aesthetic can draw people in or push them away. The style of your logo can imply an atmosphere; casual, professional, minimalist, modern, playful, creative, edgy, posh, or luxurious. When creating your brand, it’s helpful to consider not only the aesthetics involved, but also the potential uses of your branding. For example, while all styles of artwork may look good when printed on paper, not all styles will work with screen printing or embroidery. It is important for your graphic designer to have the expertise required to make sure your design will look great in all applications.
Trini is skilled at creating simple striking designs which fit your intended aesthetic, while also accommodating any decoration method you may choose.
Most artwork services are included in the cost of your merch project.
These include:
- Text (in varying fonts and letter sizes)
- Stock images (pre-created design elements)
- Simple shapes
- Vector tracing simple designs from high quality image files (required for some decoration methods)
- Layout of existing design elements
For more complex designs or to achieve a specific style, an outside graphic designer may be brought in to assist with your project. These designs will be reviewed to ensure their decorative versatility. Complex design work which requires an outside designer may incur an additional fee (which is always quoted beforehand).
Additional artwork services:
- Brand guidelines PDF document
- These documents include the rules specified for your branding, in order to maintain consistency anytime your brand is represented.
- Your brand guidelines document will show all variations of your logo(s) and in what context each variation may be used, all colors and fonts allowed to be used in reference to your company (or group), and any other rules you may choose to set.
- Printable PDF file templates (for letterhead, business cards, contracts, etc.)
- Branded email signatures
- Artwork provided in any file type of your choosing (default is vector PDF)
- Vector: .ai, .eps, .svg, .pdf
- Image: .jpg, .png (transparent background)
- Production artwork: tracing and/or editing existing logos and designs to be suitable for a chosen decoration method.